Friday, April 2, 2010

8 Things Millionaire Experts Do (And So Should You) By Brendon Burchard

8 Things Millionaire Experts Do (And So Should You)

Check out video.
http://www.expertsacademy.com/blog/video2

Master on 1 thing first, then you can move on the next one.
Do too many things and give up.

1) Think about "What's the Topic You Want To Master This Year?" 
What do you want to teach others?
2) Study your subject, and interview other experts, intensely looking for patterns and best practices. 
How many of you have read 6 books on your topic? No magical 6, it's are you still learning?
Golden Nugget: As you develop your life and expertise, we stop learning and we keep teaching the same thing that we taught.
What's the most valuable thing we have as an expert? It's PERSPECTIVE - what works, what doesn't, what's important, what's not, what other people are doing, what are you doing?

You need INNOVATION, Evolution, and make changes and move forward. Once you lose perspective, you lose business.
Start studying and interview more people, at least 3 people in your area of expertise.

3) Create Arguments on what to pay attention to, what things mean, how things work, and how things turn out.

HOW TO NAIL EVERY MEDIA & PRESS INTERVIEW
Watch an expert on CNN, guarantee they did the 4 things:
-We need to pay attention and what to focus on e.g. price of oil...
-If the price of oil hit $120 a barrel, here's what it means to us , to economy , to speculators
-So how things works, price of oil dictating by speculators etc.
-How things turn out in future, if it hits $120 and above, the economy will go into recession.

4) Simplify complex ideas by building framework

5) Write, Speak, record, and package their knowledge - "You're A Creator!"

6) Campaign (not promote) Your Expertise 
People need to have 7 touch points before they will buy.

7) Charge Expert Fees (More than You think you should be getting paid!)
Focus on 3 Keys and Your Business will boom.

8) Focus on Distinction, Excellence and Service
Distinction - Study and interview other people, so you have perspective what your customers are offered. What are you different and distinct from others.

Excellence - It's about setting your standard in your industry. You set a standard that others have not seen that before. Requiring your customers to become excellent.

Service - It's about serving people with value. Help people and if they can say,"I'm worth it." "I do believe. I have potential." Do everything with Service and Excellence.



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